Product Designer

For four years, I've worked on the same kind of problem in different forms: making complex things feel obvious to the people using them.

Across e-commerce, logistics, healthcare, and brand, I've often built from the ground up. Starting with the brand, shaping the system, then bringing the product to life.

More often than not, I've been the entire design team. Handling user problems, giving brand a consistent voice, setting up design systems for companies and creating amazing visuals.

I don't consider branding just aesthetics within a product. It's part of how the product is built.

A coherent brand makes a product easier to understand and identify with, one consistent language across every touchpoint, so people quickly recognise what it is, who it's for and why it matters.

Product design then keeps the user at the centre of that work. Building with both in mind is important to me, it shapes my solving process for both business and users in the same move. I'd rather hold both than hand one of them off.